Producer and songwriter Norman Whitfield revolutionized the Motown Sound for a new age in music and culture, eschewing the ebullient R&B grooves that propelled the label's commercial ascension in pursuit of something much deeper, darker and more daring. Working in partnership with Motown hitmakers like the
Temptations and
Marvin Gaye, Whitfield drew on contemporary influences including acid rock and funk to create a series of smash singles that explored the triumphs and tragedies shaping Black identity in civil rights-era America, architecting a singularly atmospheric sound retroactively dubbed "psychedelic soul."
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