• App Store Download

Here It Goes Again

  • KORD-0017
  • Released August 30, 2005
  • by OK Go
  • from Oh No
As a song, "Here It Goes Again" is a footnote. But as a marketing stunt, it's a milestone - a harbinger of a world where fame and fortune are measured in views, likes and shares, not record sales, radio airplay or downloads. Released online roughly a year prior to the introduction of Apple's iPhone, the philosopher's stone of the social media age, "Here It Goes Again" unleashed the power of viral video to chart a new path to celebrity, vividly demonstrating digital media's unprecedented capacity to establish more direct connections between performers and audiences while disintermediating labels and broadcasters from the star-maker machinery.Read more...

Experience this song in KORD

Listen to stems and multitracks from Here It Goes Again by OK Go
Try KORD for free
App Store Download
Available for iPhone and iPad

Musicians

Credits

Track Facts

Official Stems from original multitrack analog tapes

"Here It Goes Again" is a song by American rock band OK Go, the fifth single released from their second studio album, Oh No (2005). It was the band's only single to chart on the US Billboard Hot 100 until "I Won't Let You Down" in November 2014 and peaked at number 36 on the UK Singles Chart, giving the band their second UK top-40 hit. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at one time being one of their most watched videos with over 53 million views.

The single's B-side, "The Lovecats", is a cover of the song by the Cure and was previously included on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".

Write for KORD

Think you have what it takes?
We’re looking for talented writers with a passion for music.

Send samples / links to [email protected]